Unit 20 and 24 prep blog

Picture of product- emotive Brand identity- name or logo or both Colour Scheme 2-3 Children= bright, bold, primary, elderly-pastel colours. What makes a good print ad? Clear and effective image  Memorable Slogan  Persuasive language Clear language  Appropriate font Colour scheme  Clear layout  Name of product  Website Brand identity Eye catching Colour: The colour of this print Ad is a nice shade of blue , one dark and one light.  Brand identitiy : On this print add it has PEPSI in big and clear writing. Slogan: The slogan on the Print AD is "Refresh your world " This is quite a catchy

The ASA (Advertising Standards Authority) codes Adverts in print, radio or video format must not be deemed harmful, misleading or offensive. Harmful • Ads must not contain anything that is likely to condone or encourage violence or anti-social behaviour. • Ads, especially those addressed to or depicting a child, must not condone or encourage an unsafe practice. • Ads should be prepared with a sense of responsibility to consumers and to society. Particular care should be taken with ads addressed to or depicting children. • Ads must not portray or represent children in a sexual way. • Ads should comply with the law and should not incite anyone to break it. • Ads must not cause fear or distress without justifiable reason; if it can be justified, the fear or distress should not be excessive. • Marketers must not use a shocking claim or image merely to attract attention. • Ads that are suitable for older children but could distress younger children mus

Use of the camera: Extreme close up Long shot Wide shot Medium shot Point of view Low angle High angle Over the shoulder Voice over Text Social media links Kfc zinger crunch salad Has music Comedy Slogan Department of health Brand identity Dark colours Beyonce advert Sweaty San seif very sexual Aimed at men and women Male Gayez theory

Personel, Professional,and Etiquette Attributes= Qualties and characteristics that something or a product possesses. My personnel Attributes? Good personality. Forgiving Exicting Sensible Sincere Good communicator Confident Respectful Smart Family orientated Confident= This will help me in the work place as people will like the confidence and warm to me which will help me in the business work place. Smart= If i dress smart to work i will look the part and i am representing the business. Behavioural attributes Anger, too sky, emotional, push over, rudeness, confidence, egotisticles  Personnel and Professional   Personnel Attributes :Smart, knowledgeable, good communicator, adaptable, time management, perfectionist. Professional Attributes : Managing your time Public image  Personal development  Passionate  Focus Creativity Leadership skills  Design skills  Market researcher:  A market researcher is someone who does the research

In this task i was asked to say what job roles are involved within in advertising and PR. Above i have done a table of some job roles involved.

MAG ads  Video ads  Social media -Instagram-Snapchat-Facebook Website-pop ups Billboards Radio adverts Busposters/bus stop posters  Taxi adverts  Take adverts-billboards/interactive videos  Tv adverts 

Why are slogans memorable ? They are memorable as they are catchy and very easy to remember due to rhymes. Advertising Techniques Technique                                 Reason Brand summary                        Makes the brand benefits and specialities clear Brief                                         Clear and to the point Rhymes                                    Sticks in the mind, easy to remember Repetition of brand               Repeating something three times or more helps it to become memorable name                                                 Alliteration                            Similar to rhyming Use of second person            Consumer feels spoken to personally and involved in product or                                               identity on offer. Use of everywhere               Indicates the company unswerving/timeless Imperatives                          Assertive demands designed to sweep the consumer along in agreement

Advertising is a campaign promoting a product or idea which can persuade or interest a target audience to purchase or use product and service. The campaign may use many different forms of media to promote a message for a set amount of time.     Nike – Who are the target audiences? Nikes target audiences are mainly based with sporty people however I would say they’re main target audiences are young athletes and runners. They get young athletes to wear nikes sponsorships through local leagues, clubs and federations. They also have partnerships with professional athletes in a way to draw in young athletes to wearing Nike. For example, with basketball, they would get someone like Kobe Bryant who is very well known and therefore use a figure for young people to look up to and get similar products which he advertises for Nike. Iceland Xmas ad – What controversy did the ad face? Why was it pulled? As part of its festive campaign the discount supermarket struck a deal with

The logo that my group is going to use.