Advertising

Advertising is a campaign promoting a product or idea which can persuade or interest a target audience to purchase or use product and service. The campaign may use many different forms of media to promote a message for a set amount of time.    














Nike – Who are the target audiences?

Nikes target audiences are mainly based with sporty people however I would say they’re main target audiences are young athletes and runners. They get young athletes to wear nikes sponsorships through local leagues, clubs and federations. They also have partnerships with professional athletes in a way to draw in young athletes to wearing Nike. For example, with basketball, they would get someone like Kobe Bryant who is very well known and therefore use a figure for young people to look up to and get similar products which he advertises for Nike.

• Iceland Xmas ad – What controversy did the ad face? Why was it pulled?

As part of its festive campaign the discount supermarket struck a deal with Greenpeace to rebadge an animated short film featuring an orangutan and the destruction of its rainforest habitat at the hands of palm-oil growers.

 The body that works on behalf of broadcasters to vet ads before they are aired to the public, said it was in breach of rules banning political advertising as laid down by the 2003 Communications Act.

 

• Gillette – What did you discussed?

With Gillette, we discusses that there was a message in the advert which was a stereotype that was against men as the advert came out to a lot of people to be very sexist and against men. One thing which was shown in the advert was that It relates to the issue known as the “Pink tax” where products advertised towards women cost more than similar products marketed towards men. The latest campaign from Gillette attempts to address the #MeToo movement by showing clips depicting sexual harassment and mansplaining, with the narrator stating: “It’s been going on far too long.”

 

 

• Evian – how is consistency of message shown? Who are the different target audiences etc.

The consistency of message is shown from the brand name is shown on all of their products in big and bold writing which is easy to see for any one picking up the product. Streching back to a few years ago, they had an advert which showed if you had the evian drink, it would change you from a baby into a grown up. This means that the target audience starts from a lower age and also targets the higher generation as well.

McDonalds big mac campaign


The ' Big mac ' campaign that McDonalds have recently released is an aid to promote the new ingredient that is being put into the famous big mac. This ingredient being bacon is something that the big mac product has never experienced and is now introducing. The overall campaign is structured as an argument as to whether or not the big mac is still the big mac with the implication of bacon.


The campaign involves a range of actors of different ages, races genders and social class to allow diversification and that the brand and product is targeted at everyone. However, the main target audience was those of older ages from 18 and upwards, not children which is different to what they usually do where the advertising campaigns target children who want a McDonalds meal.


The advert is a continuous argument between 2 people (all different) from different various paths of life, but they still all arguing about the same thing- weather its a  big mac with bacon. Throughout, the main words that are heavily portrayed is 'big mac' and 'bacon'. This is in order to inject the message of the campaign being all about the ';big mac'. It shows both sides of the argument and opinions as to whether.