ASA
The ASA (Advertising Standards Authority) codes
Adverts in print, radio
or video format must not be deemed harmful, misleading or offensive.
Harmful
• Ads must not contain anything
that is likely to condone or encourage violence or anti-social behaviour.
• Ads, especially those
addressed to or depicting a child, must not condone or encourage an unsafe
practice.
• Ads should be prepared with a
sense of responsibility to consumers and to society. Particular care should be
taken with ads addressed to or depicting children.
• Ads must not portray or
represent children in a sexual way.
• Ads should comply with the
law and should not incite anyone to break it.
• Ads must not cause fear or
distress without justifiable reason; if it can be justified, the fear or
distress should not be excessive.
• Marketers must not use a
shocking claim or image merely to attract attention.
• Ads that are suitable for
older children but could distress younger children must be sensitively
scheduled.
• Ads for age-restricted
products like alcohol and gambling must not be targeted at or likely to appeal
to under-18s.
• Ads featuring sexual imagery,
particularly posters that children are more likely to see, must be carefully
targeted and avoid causing harm or offence.
Misleading
• No advertisement should
mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration,
omission or otherwise.
• Marketers must hold
documentary evidence to prove all claims, whether direct or implied that are
capable of objective substantiation.
• Marketing communications must
be obviously identifiable as such.
Offensive
• Advertisements should contain
nothing that is likely to cause serious or widespread offence. Particular care
should be taken to avoid causing offence on the grounds of race, religion, sex,
sexual orientation or disability.
• Ads featuring sexual imagery,
particularly posters that children are more likely to see, must be carefully
targeted and avoid causing harm or offence.
• The fact that a product is
offensive to some people is not grounds to remove an ad.
Miss leading adverts
Everytime they make a product they can't lie then need to state what it is and be truthful.This is very misleading adverts. In this advert they are saying its healthy and the advertisement says other wise as its all about chocolate.
Very misleading, the letter had no direct link.
Wrong message.
Offensive
About to get it on. Ice cream isn't really clear. Could be seen as mocking the roman catholics.
Nuns aren't allowed to conceive a baby, this is what there rules are and what they believe.
Taking the mick out of people with dyslexic.
Comments
Post a Comment