Slogan

Why are slogans memorable ?
They are memorable as they are catchy and very easy to remember due to rhymes.

Advertising Techniques

Technique                                 Reason


Brand summary                        Makes the brand benefits and specialities clear


Brief                                         Clear and to the point


Rhymes                                    Sticks in the mind, easy to remember


Repetition of brand               Repeating something three times or more helps it to become memorable
name                                                

Alliteration                            Similar to rhyming


Use of second person            Consumer feels spoken to personally and involved in product or
                                              identity on offer.


Use of everywhere               Indicates the company unswerving/timeless



Imperatives                          Assertive demands designed to sweep the consumer along in agreement



Use of capitals                      For emphasis


Humor                                  Consumers are entertained, so tend to be well disposed towards the brand


Use of puns                          Gives a second layer of meaning to impress the consumer with its
                                              smartness and novelty.

 This is good advertising as it big and bold and it stands out. Nice colours used. Repetition is used swell.