Unit 20 and 24 prep blog

Why are slogans memorable ? They are memorable as they are catchy and very easy to remember due to rhymes. Advertising Techniques Technique                                 Reason Brand summary                        Makes the brand benefits and specialities clear Brief                                         Clear and to the point Rhymes                                    Sticks in the mind, easy to remember Repetition of brand               Repeating something three times or more helps it to become memorable name                             ...

Advertising is a campaign promoting a product or idea which can persuade or interest a target audience to purchase or use product and service. The campaign may use many different forms of media to promote a message for a set amount of time.     Nike – Who are the target audiences? Nikes target audiences are mainly based with sporty people however I would say they’re main target audiences are young athletes and runners. They get young athletes to wear nikes sponsorships through local leagues, clubs and federations. They also have partnerships with professional athletes in a way to draw in young athletes to wearing Nike. For example, with basketball, they would get someone like Kobe Bryant who is very well known and therefore use a figure for young people to look up to and get similar products which he advertises for Nike. Iceland Xmas ad – What controversy did the ad face? Why was it pulled? As part of its festive campaign the discount supermarket struck a ...

The logo that my group is going to use.