Unit 20 and 24 prep blog

Picture of product- emotive Brand identity- name or logo or both Colour Scheme 2-3 Children= bright, bold, primary, elderly-pastel colours. What makes a good print ad? Clear and effective image  Memorable Slogan  Persuasive language Clear language  Appropriate font Colour scheme  Clear layout  Name of product  Website Brand identity Eye catching Colour: The colour of this print Ad is a nice shade of blue , one dark and one light.  Brand identitiy : On this print add it has PEPSI in big and clear writing. Slogan: The slogan on the Print AD is "Refresh your world " This is quite a catchy

The ASA (Advertising Standards Authority) codes Adverts in print, radio or video format must not be deemed harmful, misleading or offensive. Harmful • Ads must not contain anything that is likely to condone or encourage violence or anti-social behaviour. • Ads, especially those addressed to or depicting a child, must not condone or encourage an unsafe practice. • Ads should be prepared with a sense of responsibility to consumers and to society. Particular care should be taken with ads addressed to or depicting children. • Ads must not portray or represent children in a sexual way. • Ads should comply with the law and should not incite anyone to break it. • Ads must not cause fear or distress without justifiable reason; if it can be justified, the fear or distress should not be excessive. • Marketers must not use a shocking claim or image merely to attract attention. • Ads that are suitable for older children but could distress younger children mus

Use of the camera: Extreme close up Long shot Wide shot Medium shot Point of view Low angle High angle Over the shoulder Voice over Text Social media links Kfc zinger crunch salad Has music Comedy Slogan Department of health Brand identity Dark colours Beyonce advert Sweaty San seif very sexual Aimed at men and women Male Gayez theory

Personel, Professional,and Etiquette Attributes= Qualties and characteristics that something or a product possesses. My personnel Attributes? Good personality. Forgiving Exicting Sensible Sincere Good communicator Confident Respectful Smart Family orientated Confident= This will help me in the work place as people will like the confidence and warm to me which will help me in the business work place. Smart= If i dress smart to work i will look the part and i am representing the business. Behavioural attributes Anger, too sky, emotional, push over, rudeness, confidence, egotisticles  Personnel and Professional   Personnel Attributes :Smart, knowledgeable, good communicator, adaptable, time management, perfectionist. Professional Attributes : Managing your time Public image  Personal development  Passionate  Focus Creativity Leadership skills  Design skills  Market researcher:  A market researcher is someone who does the research

In this task i was asked to say what job roles are involved within in advertising and PR. Above i have done a table of some job roles involved.

MAG ads  Video ads  Social media -Instagram-Snapchat-Facebook Website-pop ups Billboards Radio adverts Busposters/bus stop posters  Taxi adverts  Take adverts-billboards/interactive videos  Tv adverts